Insurance Agents - How Does Yours Measure Up?



Insurance agents can be a few of the most crucial people you'll ever do business with. They will help you protect your home, your possessions and your financial resources. The work of an insurance representative has the possible to save you from monetary destroy.

You might go through your entire lifetime and not need the services of an attorney. You could live and pass away and not need to use an accountant. You cannot live in "the genuine world" without insurance representatives.

However keep in mind ... it's YOUR responsibility to learn which coverages are right for you.

Have you ever heard a story from a good friend or relative who submitted an insurance claim, just to find out that the coverage their agent promised was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT CLAIMS TIME!

I began my insurance career as an agent in 1973. When I ended up being an insurance adjuster, I kept my representative licenses active till 1992. Throughout that period of time, I sold nearly every kind of insurance imaginable. That gave me a depth of experience in insurance sales. But all of that experience did not make me an expert in insurance. I discovered danger analysis and sales methods. However I don't think that I ever had one minutes' training in ways to deal with a claim. When my clients had a claim, I gave them the company's phone number and told them to call it in. We occasionally filled out an Acord form, which is a standard industry form for filing a claim. That was all we did.

The best agent is a person who has spend time studying insurance, not a person who is an expert in sales. The largest percentage of insurance agents of all types are sales people, not insurance professionals. Your agent may or may not be a professional in insurance. You'll have to simply ask your agent what his education level is.

There are a lot of colleges and universities that offer degrees in insurance today. In our area, the University of Georgia offers degrees in Risk Management and Insurance. It's a pretty well-respected program.

Agents can also end up being specialists in insurance by going through continuing education, such as the Certified Property Casualty Underwriter (CPCU) education program. Life insurance representatives can attain the Certified Life Underwriter (CLU) professional classification. There are other classifications available to agents, but those 2 are the most extensively accepted curricula.

Representatives in most states likewise need to finish a state-required variety of Postgraduate work hours each year in order to keep their insurance licenses. If they do not complete the hours, the state cancels their licenses.

An agent has a responsibility to you, called the "fiduciary duty." That means that he needs to keep your monetary wellness first in his concerns. He has actually breached his fiduciary duty to you if a representative offers you an insurance policy since it has a higher commission than another policy.

Agents typically carry a type of liability insurance called "Errors and Omissions" liability insurance. Omssions and mistakes (E&O) is the insurance that covers the agent's company, or the agent separately, on the occasion that a client holds the agent responsible for a service he provided, or cannot supply, that did not have the expected or promised results. This secures representatives and their clerical staff from liability due to negligent acts, errors and omissions while performing their service. It will safeguard the agent from problems like the following examples:

1. loss of customer data. The agent merely loses your file, physically or digitally.

2. system or software failure. Computer at the representative's workplace crashes and all data is lost.

3. negligent oversell. The representative offers you coverage you don't require, or offers you coverage limitations higher than needed.

4. claims of non-performance. This is a broad classification however needs to be. This might consist of charges that an agent did not sell the correct policy, or the appropriate amount of coverage.

The number 4 example above is the most widespread and most unsafe for agents. Here's why.

Individuals today have several insurance exposures, like:

vehicle physical damage

automobile liability

uninsured or underinsured motorists direct exposures

house owner physical damage

property owner liability

excess liability

businessowner physical damage

businessowner liability

home-based businesses

life insurance requires

medical insurance needs

disability insurance requires

Any among the exposures noted above can effect any of the others. They are intricately woven together in each of our lives.

Any agent doing business in the modern-day world ought to do an insurance analysis of any prospect's present insurance and his future insurance requirements. To cannot do so is an invitation for a claim.

Exactly what does this mean to you?

: If your agent makes pledges to you about coverage, and your claim gets denied, you can make a claim versus the agent's Omissions and errors Liability policy. You may need to get an attorney included, but that only increases the opportunity that your denied claim will earn money.

Next: In my never-to-be-humble viewpoint, ALL agents offering ANY type of insurance should carry out a Insurance Needs Analysis for the possibility PRIOR to selling the policy. In addition, I think that a representative should thoroughly discuss the findings of the Insurance Requirements Analysis to the possibility PRIOR to selling the policy. When the explanation is total, the agent should need the prospect to validate the policies that are sold, and approve the policies and coverages that are not offered. "Signing off" just means that the possibility states that the representative has described all coverages, and he either accepts or turns down any provided coverage.

Both celebrations. the agent and the insurance policy holder ... advantage in this transaction. The insurance policy holder has a complete explanation of the policy he's purchasing and its relationship to all his other insurance. The agent offers the right coverage, and substantially reduces the risk of a Insurance Agent Lexington SC suit or claim against his E&O protection for selling the incorrect coverage.

Here's what an insurance analysis treatment should appear like.

1. Personal Information Collection: get as much details about the insured and his family members as possible.

2. Get Copies of Existing Policies: the representative should really read the existing policies.

3. Evaluate Insurance Needs: identify the proper protections required and the appropriate policy limitations.

4. Recommendations: exactly what ought to be acquired and prices.

5. Application and Sign-off Analysis: complete the application and have the insured sign off on the analysis type.

6. Provide the Policy: An agent needs to deliver the policy face to face and discuss it once again, not just send you a copy in the mail.

After all of the training and education that any insurance agent gets, the agent is still not a specialist in how to manage an insurance claim. I've had great deals of individuals tell me that they were getting their agent to assist them with their claim. Later on, they figured out that the representative didn't understand a lot more about the claims procedure than they did. As I wrote previously, representatives can become professionals, however their proficiency is usually in the sales and needs analysis areas of insurance ... not claims. For the majority of agents, discovering the claims procedure would be a waste of their time, because a lot of agents are not certified to manage claims.

Sure ... some representatives will be given a little claims settlement authority by the business they work for. Some agents will be able to settle claims approximately about $5,000.00, and then only in the home side of the claim ... such as a small water loss or a theft. However, for the most part, the insurer concentrates claims managing with the claims staff members and independent claims adjusters.

The most crucial techniques you need to take from this short article are:

1. Interview EVERY insurance representative to find out their level of competence. Just do business with the most qualified, informed and experienced representatives. Let the inexperienced representatives practice on individuals who don't care about protecting themselves the proper ways.

2. Don't constantly chase the lowest premium. You get what you spend for. If a highly qualified representative takes care of you, you 'd be much better served to pay a greater premium. You don't drive the most affordable car you can discover, do you?

3. If you have issues with your agent, never be reluctant to call the Department of Insurance of your state. Representatives are managed for a reason.


Agents normally bring a type of liability insurance called "Omissions and errors" liability insurance. Omssions and mistakes (E&O) is the insurance that covers the agent's company, or the agent separately, in the occasion that a client holds the agent accountable for a service he supplied, or failed to provide, that did not have the anticipated or assured results. Next: In my never-to-be-humble opinion, ALL representatives offering ANY kind of insurance ought to carry out a Insurance Requirements Analysis for the possibility PRIOR to selling the policy. Even after all of the training and education that any insurance representative gets, the agent is still not a professional in how to deal with an insurance claim. For the majority of agents, discovering the claims procedure would be a waste of their time, given that most agents are not certified to deal with claims.

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